Privacy Policy

** This privacy policy should be read in conjunction with our terms and conditions ** 

We care about you and your children. This is why at Edplus (company name Edtopia Ltd) we take your privacy and online safety very seriously.

We are a data controller and as such it is our duty to enable you to have knowledge of and control over your own personal data, which we are bound to keep safe at all times.

This is our Privacy Policy.

It explains what personal information or data we collect from you, what we do with it and how we protect it. It sets out your rights in relation to the personal data we hold or process for you.

This Privacy Policy forms part of the Terms and Conditions of Edplus, which you agree to by using our apps, games or website.

Why do we collect personal data

Edplus is committed to improving the way our children learn. We have a legitimate business interest in collecting the personal data needed in order to provide our service.

What personal data do we collect from you?

We collect the minimum amount of personal data necessary to provide the Edplus service you request. The personal information you give us when you sign up to use or receive news updates from Edplus:

– your name and email address

– your user ID (which is generated by us and allocated to you when you first play our games)

– details of the children with a profile on our database i.e. given name and year of birth

– your device’s ID, make, model and operating system

– the geographical location in which you are using the device

– game play attempts, progression and results
– we never request personal information from children

We also collect non-personal information about how you or your child use our app and we keep a record of how your child is progressing.

What we do with your personal data

We only use your personal information to provide the Edplus service. This includes using third party analytics service providers to help us improve our products. The analytics service that Edplus currently uses is Firebase. Their privacy policy can be found here:

We use your personal data to compile and send you regular reports and updates of your child’s progress and detailed performance statistics.

By creating an account, you are agreeing to receive emails concerning your child’s progress, news or promotional material. We use your personal data to send this to you.

Should you contact us for troubleshooting, support, complaints, comments or any other reason, we will use your personal information in order to successfully deal with your query.

How do we protect your personal data?

We believe that children should ideally not be exposed to large amounts of advertising on their devices. Therefore, we never carry paid advertisements for anyone else.

We do not have any social media platforms on our app, so information about your children is never visible to anyone else.

Data sharing

Except for our own company group and our service providers, we do not allow anyone else to access your personal information, unless required to do so, for example by law. In the context of a corporate merger or acquisition involving our company, your personal information may be shared on a strictly confidential basis.

All our service providers and partners and any potential investors are required to protect your personal data to the same extent that we do and must comply fully with all relevant laws and regulations.

Data storage and processing

Your personal information is stored and processed on our servers and those of our service providers.

For security reasons, payment card details are not held by us and are stored instead by our payment service provider.

While your information is being transferred to our servers, it is encryptedThis helps to protect it in transit. In order to keep your personal information safe, we regularly update our rigorous cyber security programmes.

Data retention

We do not hold your personal data for longer than necessary to fulfil the purposes for which we collected it, including to satisfy any legal, accounting or reporting requirements. We hold your data for as long as you are an account holder. In certain circumstances we may also need to keep it to comply with our legal obligations in the event of a legal dispute, that is, until the statute of limitations for the bringing a civil court claim expires. Usually six years in the UK.

Notification of breach

If there is any breach of our data protection and security systems, we will notify you and the relevant authorities without delay and within the time limits prescribed by law.

What are your rights in relation to the personal data we hold about you?

We only retain personal information if it is necessary for the operation of our app, our website and our business. By using our service, you agree to the Terms and Conditions of Use, including this Privacy Policy. If you object to our limited and necessary use of your personal information, you can cease to use our service.

It is important that the personal data we hold about you is correct and up-to-date. Please keep us informed of any changes to your personal information.

Right to access, rectify, limit processing and delete personal data
You do have a right to access your personal information, to rectify it, and to request that we delete it or limit how we process it. You may also request the transfer of your personal information to another party. You can do all of this by sending an email to We will respond to you promptly within the time limits set out by law.

Data Protection Supervisory Authority

If you are an EU citizen or our use of your personal data is subject to the GDPR, you also have the right to lodge a complaint about how we handle your personal data with an EU data protection supervisory authority.

Changes to this Privacy Policy

We may amend or update this Privacy Policy from time to time. Use of personal information we collect is subject to the Privacy Policy in effect at the time such information is collected. If we make changes in the way we use your personal data, we will notify you in advance by email. Such modifications will become effective on the date set out in the email.

Contact us

If you have any questions or concerns about this Privacy Policy, or our use of your personal data, please email us at Alternatively, you can write to us at Edplus, 9 Park End Street, Oxford, OX1 1HH


Last Updated 10 July, 2018